NYK Switches to FairTrade Coffee
October 30, 2015
NYK has switched the coffee served inside its head office reception rooms to a brand carrying the International Fairtrade certification mark.* More than 50,000 cups of coffee are served in the NYK head office reception rooms every year, and making this change should lead to enhanced awareness of global social issues among employees and guests.
As part of the company’s social contribution activities, NYK has been making fair trade products such as chocolates and craftwork available for sale to employees. NYK, as a good corporate citizen, will continue to provide programs that contribute to our society.
* International Fairtrade certification mark
Fair trade is an initiative that aims to improve the living conditions of producers in developing nations. It attempts to achieve higher prices for producers, greater availability of financing for producers, longer-term and more sustainable buyer-seller relationships, the creation and/or maintenance of effective producer or worker organizations, improved social goods and community development, and the use of environmentally friendly production processes. Fairtrade works through a certification process that requires producers and suppliers to adhere to a set of requirements aiming to achieve Fairtrade’s objectives. The Fairtrade label displayed on certified products informs consumers that the product was produced in a socially and environmentally responsible manner.
To learn more about Fairtrade standards, please visit the International Fairtrade website.
Reference: NYK’s social contribution activities
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