Four Focused Strategies
To become a business group esteemed by customers, NYK requires a differentiation strategy that maximizes the NYK Group's advantages. “More Than Shipping 2013” places emphasis on four strategies.
Strategy 3: Employ technological capabilities: secure highly advanced energy-transportation business
Many years of involvement in natural resources and energy transportation has given the NYK Group highly specialized safety capabilities for ship operations, handling dangerous cargo, and ship management. Further, we have acquired specialized shipping technology, such as a dynamic positioning system (DPS) ahead of competitors. Moreover, the NYK Group has made bold efforts to ensure the development of outstanding seafarers, such as through the establishment of the NTMA*, and the group continues to place priority on personnel development initiatives to fill key roles and thus ensure the safety of the NYK Group's operations.
The NYK Group intends to make use of these extremely capable seafarers as the group rolls out energy transportation services that are more technologically advanced.
A variety of technologies ideal for offshore oil transportation (example)
NYK- TDG Maritime Academy
A merchant marine college in the Philippines run jointly by NYK and business partner Transnational Diversified Group (TDG).
Dynamic Positioning System
This system keeps the ship stationary through use of thrusters equipped with various sensors to measure forces on the ship, and position-reference systems, including GPS (Global Positioning System) and APRS (Acoustic Position Reference System), both of which are installed on the deep-sea drilling vessel Chikyu, which is operated by an NYK Group company.
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