The medium-term management plan ‘More Than Shipping 2018’ formally set out the NYK Group’s commitment to pursuing Creative Solutions. To promote Creative Solutions Groupwide, we launched the Creative Solutions Development Fund in 2014 and began Kirari Dojo (Creative Solutions Workshops) in 2015.
through the Creative Solutions Development Fund
Aiming to discover and foster Creative Solutions among Group companies and build an environment conducive to creating new businesses, we set up the Creative Solutions Development Fund in 2014. Two drives for applications have resulted in 67 submissions, approximately 10% of which the fund is supporting.
As the inaugural project aimed at establishing a business based on the fund’s support, NYK, its Group company Monohakobi Technology Institute (MTI), NYK Business Systems Co. Ltd., Weathernews Inc., and Kozo Keikaku Engineering Inc. jointly established Symphony Creative Solutions Pte. Ltd. (SCS) in Singapore in March 2016. The new company is tasked with developing and providing next-generation solutions in the shipping and logistics fields. Accordingly, SCS will take advantage of the frontline capabilities, technological expertise, and networks of the shareholder companies to rapidly advance the development of innovative solutions that cater to increasingly sophisticated needs in logistics frontline operations. Given the growing difficulty of establishing differentiation as the Internet of Things (IoT) becomes more common, the fund will add impetus to projects and initiatives that create high-value-added services based on insights into customers’ precise needs.
Holding Creative Solutions Workshops
In April 2015, we began Kirari Dojo (Creative Solutions Workshops), a programme that seeks to develop employees into leaders who will drive innovation. Targeting mid-career employees that we hope will establish and advance projects focused on differentiation, the programme includes seminars conducted by outside lecturers and ‘training camps’. Using projects that are actually under way as case studies, the programme teaches participants how to advance projects practically and systematically. Further, to disseminate the ethos of the Creative Solutions Workshops programme, we have designated members of the Committee of Corporate Officers and general managers of groups as programme supporters and formed a next-generation group comprising junior employees. Also, we have begun a programme that provides junior employees with opportunities to work with the junior employees of our partner companies to prepare and implement projects. As a result of participating in such programmes and seeing their Creative Solutions become a reality and operational improvements actually being implemented, more personnel will view their work proactively. We are confident that such personnel will transform our corporate culture and create a constant stream of differentiated services that keep us half a step ahead of other companies.
Leveraging Creative Solutions as a Source of Differentiation
The overriding theme of the medium-term management plan ‘More Than Shipping 2018’ is ‘Leveraged by Creative Solutions’. What are the NYK Group’s Creative Solutions? How do we realise them? Aiming to become a corporate group that transcends traditional shipping, the NYK Group will combine Creative Solutions from the whole Group to achieve further differentiation and create additional value.