The Basic Concept
Medium-term management plan, “More Than Shipping 2013: Grow with Asia, Expand across the Globe”
Although essentially a shipping company, we cannot differentiate ourselves through shipping alone. This is why we intend to grow further by combining traditional shipping with value-added strategies.
In April 2011, the NYK Group inaugurated a medium-term management plan to carry it through the next three years — “More Than Shipping 2013: Grow with Asia, Expand across the Globe.”
During the “New Horizon 2010” medium-term management plan that extended from 2008 to 2010, the NYK Group focused on the three basic strategies of “growth,” “stability,” and “environment,” working to improve corporate value and profitability while also adapting to dramatic changes in the external environment. The theme for our Medium-Term Management Plan, “More Than Shipping 2013,” is “Grow with Asia, Expand across the Globe,” and our goal is perpetual, sustainable growth for the NYK Group.
The whole picture
Production has shifted to developing countries in Asia, and many of these countries have been catching up with Japan by sharply increasing imports of resources and energy and becoming net exporters of goods. In the process, many shipping companies have been established in each country, and vessel types and services have been commoditized. Commoditized businesses can easily become embroiled in price competition, and this has occurred in the containership business. The way to escape this situation is to include value-added services. A vessel that specializes in a certain field of business offers an added value, one that may be difficult to find elsewhere. However, a vessel that operates in a field filled with similar vessels must differentiate itself by pursuing a “vessel +α” strategy that includes, among others, ocean and air forwarding, terminal services, customs clearance, warehousing, and distribution. “More Than Shipping” is short for “More Than Just a Shipping Company,” which is what we have become.
In the global logistics field, the ability to provide prompt services that include ocean transport, air transport, customs, warehousing, and distribution to customers is necessary. In the car transport business, a company must respond to various logistics needs extending from production to distribution to dealers. The support of IT systems is necessary for these strategies. In the transport of natural resources and energy, there is an urgent need to operate in a large overseas market requiring carriage of various cargoes by properly allocating vessels that can meet the demands of each region. Moreover, technology that helps ensure safe operations adds to our differentiation, as does advanced technology in our offshore business operations. Achieving differentiation requires that we go beyond the framework of the traditional shipping company. It requires that we do “More Than Shipping.”
Video introducing “More Than Shipping 2013”
Medium-term management plan, “More Than Shipping 2013: Grow with Asia, Expand across the Globe”
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Introducing the new medium-term management plan, “More Than Shipping 2013” by NYK president Yasumi Kudo in this audio of a presentation held on March 31, 2011.
